The Walt Disney Company: Looking for Growth (B)
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Case Details:
Case Code : BSTA126
Case Length : 11 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : California
Industry : -
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Diversification Contd...
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Buena Vista Internet Group
Late in 1997, Disney set up the Buena Vista Internet Group (BVIG) to consolidate
and coordinate the company's wide-ranging Internet initiatives. In the short
term, BVIG proposed to build on the success of the company's existing web sites,
such as Disney.com, ESPN.com and ABCNEWS.com...
Disney Regional Entertainment
Disney Regional Entertainment attempted to bring Disney entertainment to regions
across the country and, eventually, around the world by creating three
completely new entertainment venues - Club Disney, ESPN Zone and DisneyQuest -
to appeal to guests of all ages...
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Walt Disney Imagineering
Walt Disney Imagineering (WDI) provided expertise in Disney's theme park master
planning, creative development, design, engineering, and project management.
Theme park design teams consisted of designers and contractors from different
countries to portray effectively different cultures...
Disney Development Company
The Disney Development Company was set up to coordinate new real-estate projects
outside theme park gates. It played a key role in planning and implementing
initial land sales and helped various communities in architecture, art and
design...
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Disney Japan
Disney's first attempt at global expansion occurred in 1983 with the
opening of the Disneyland theme park in Tokyo. To set up the theme park,
Disney entered into a joint venture agreement with Oriental Land
Company, a Japanese real-estate company...
Euro Disney
By 1984, Disney was confident that there was an inviting European market
for Disney theme parks and products. An estimated two million Europeans
visited American theme parks annually. Roughly 25 % of Disney trinkets,
magazines, and T-shirts were sold in Europe... |
Looking Forward
After the death of Frank Wells (Wells) in 1994, Eisner came under tremendous pressure to hire a new president. It was widely reported that Jeffrey Katzenberg left Disney since he was not made the president after the death of Wells...
Exhibits
Exhibit 1: Timeline (1995-1999)
Exhibit 2: Disney - Financial Highlights (1999)
Exhibit 3: Disney - Consolidated Statement of Income (1999)
Exhibit 4: Disney - Consolidated Balance Sheet (1999)
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